The History Of Valentine's Day !

Every February, across the country, candy, flowers, and gifts are exchanged between loved ones, all in the name of St. Valentine. But who is this mysterious saint and why do we celebrate this holiday? The history of Valentine's Day -- and its patron saint -- is shrouded in mystery. But we do know that February has long been a month of romance. St. Valentine's Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. So, who was Saint Valentine and how did he become associated with this ancient rite? Today, the Catholic Church recognizes at least three different saints named Valentine or Valentinus, all of whom were martyred.
One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men -- his crop of potential soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine's actions were discovered, Claudius ordered that he be put to death.

Other stories suggest that Valentine may have been killed for attempting to help Christians escape harsh Roman prisons where they were often beaten and tortured.

According to one legend, Valentine actually sent the first 'valentine' greeting himself. While in prison, it is believed that Valentine fell in love with a young girl -- who may have been his jailer's daughter -- who visited him during his confinement. Before his death, it is alleged that he wrote her a letter, which he signed 'From your Valentine,' an expression that is still in use today.

Although the truth behind the Valentine legends is murky, the stories certainly emphasize his appeal as a sympathetic, heroic, and, most importantly, romantic figure. It's no surprise that by the Middle Ages, Valentine was one of the most popular saints in England and France.

While some believe that Valentine's Day is celebrated in the middle of February to commemorate the anniversary of Valentine's death or burial -- which probably occurred around 270 A.D -- others claim that the Christian church may have decided to celebrate Valentine's feast day in the middle of February in an effort to 'christianize' celebrations of the pagan Lupercalia festival. In ancient Rome, February was the official beginning of spring and was considered a time for purification. Houses were ritually cleansed by sweeping them out and then sprinkling salt and a type of wheat called spelt throughout their interiors. Lupercalia, which began at the ides of February, February 15, was a fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.

To begin the festival, members of the Luperci, an order of Roman priests, would gather at the sacred cave where the infants Romulus and Remus, the founders of Rome, were believed to have been cared for by a she-wolf or lupa. The priests would then sacrifice a goat, for fertility, and a dog, for purification.

The boys then sliced the goat's hide into strips, dipped them in the sacrificial blood and took to the streets, gently slapping both women and fields of crops with the goat hide strips. Far from being fearful, Roman women welcomed being touched with the hides because it was believed the strips would make them more fertile in the coming year. Later in the day, according to legend, all the young women in the city would place their names in a big urn.

The city's bachelors would then each choose a name out of the urn and become paired for the year with his chosen woman. These matches often ended in marriage. Pope Gelasius declared February 14 St. Valentine's Day around 498 A.D. The Roman 'lottery' system for romantic pairing was deemed un-Christian and outlawed. Later, during the Middle Ages, it was commonly believed in France and England that February 14 was the beginning of birds' mating season, which added to the idea that the middle of February -- Valentine's Day. In Great Britain, Valentine's Day began to be popularly celebrated around the seventeenth century.

By the middle of the eighteenth century, it was common for friends and lovers in all social classes to exchange small tokens of affection or handwritten notes. By the end of the century, printed cards began to replace written letters due to improvements in printing technology. Ready-made cards were an easy way for people to express their emotions in a time when direct expression of one's feelings was discouraged. Cheaper postage rates also contributed to an increase in the popularity of sending Valentine's Day greetings. Americans probably began exchanging hand-made valentines in the early 1700s.

Valentine greetings were popular as far back as the Middle Ages (written Valentine's didn't begin to appear until after 1400), and the oldest known Valentine card is on display at the British Museum.

In the 1840s, Esther A. Howland began to sell the first mass-produced valentines in America. Howland, known as the Mother of the Valentine, made elaborate creations with real lace, ribbons and colorful pictures known as "scrap". The heavy sentimentality of yester year has been replaced with a much lighter touch. More often, a valentine card accompanies a gift as well. Today, valentine cards are manufactured on an enormous scale that covers all types of feelings about love: sentimental, sophisticated, humorous, ridiculous and sublime, just to mention a few. Even dogs and cats can receive valentines, (although to date, they are still unable to stamp them and put them in the mail). In terms of the number of cards sent annually, Valentine’s day ranks second only to Christmas.

So, don’t hesitate, my friends, to demonstrate your love and affection with the nicest card you can find on this holiday designed for lovers everywhere.

The Golden Globes First To Implement "No More Gift Baskets for Awards Show Presenters"

The Golden Globes will be the first awards show to implement the 'no gift bag for presenters' policy that has been put into effect as of 2007. I'm sure everyone who has watched awards shows like the Oscars or the Golden Globes has wondered why each presenter gets such a lavish gift bag, sometimes worth over $100,000.

Presenters at prestigious awards shows like these are famous actors, actresses and singers who earn more in a week than most people do in a year. Million dollar movies, records and multi-million dollars homes are how these people live their lives. So why is it that they're rewarded with overly expensive gift bags? No one really knows.

So what prompted the sudden ban of the gift bags? A few things actually. Apparently the decision was a combination of the threat of having to pay taxes as well as Edward Norton's very public opinion on the subject.

Edward Norton has called the bags "disgusting and shameful". He goes onto explain his take on the subject: "The gift baskets, worth amounts of money that a low-income family could live on for a year, (are given to) people who have so much already. It gets depressing. You sit there, going this is an embarrassment".

And it was Edward Norton's opinion that persuaded the IRS to make presenters pay taxes for the gift bags. The IRS responded by stating "Whether you're popping the popcorn, sitting in the audience or starring on the big screen, you need to pay your taxes. There's no red carpet loophole for the stars".

Norton's short-term solution for the gift bags - giving a donation to the charity of choice in the name of the presenters.

The Gift Of Health For the New Year !

Can $15.60 change your life? Well, I have been on the road to living healthy since the time my kids were born. One of the most frustrating things we work on is.....ourselves ! Whether it is the physical, insightful, metaphysical or otherwise. The New Year brings thoughts of change and making resolutions. Change is inevitable and good. So why not make it part of your new life.

In the effort to make this change I bought this book by Bob Greene...........the trainer who helped Oprah. The Best Life Diet - gets it right ! Although the principles remain the same - eat less burn more - the delivery and path are what I liked. Being a dietitian and foodie myself, this book has quite a few takeaways !

Could You Be More Extravagant...yup if you are a celeb !

Could You Be More Extravagant...yup if you are a celeb !

Names and Brands sell ! Watch the celebs making clothes and selling stuff. If you love them you will love some of the gorgeous lines of clothing they have.
Worth a look ! Look at Gwen Stefani. The singer has added timepieces to her popular L.A.M.B. clothing line. “It was time to do something a little more luxurious,” says Stefani. Like clockwork... she delivered a posh-yet-edgy collection. The black enamel bangle watch retails for $475.
Celebrity Clothing Lines
Will.i.amThough he’s known for being a member of hip hop group Black Eyed Peas, Will.i.am has a background in design: he actually attended FIDM. His collection of offbeat suits is just as unique as his music. Shop I.Am clothing.

Justin Timberlake
Timberlack enlisted the help of best friend Trace Alaya to start label William Rast. Named after the duos’ grandfathers’ names, William Rast includes vintage-inspired sportswear for both men and women.
Victoria Beckham (a.k.a Posh Spice)
Beckham started out by designing a small line of jeans with denim label Rock & Republic, then unveiled her full collection, called VB, for Harvey Nichols and Harrods. She will be designing a handbag collection for Samantha Thavasa.
Gwen Stefani
The No Doubt singer's clothing line, L.A.M.B. debuted in Spring 2004 with handbags and accessories. Her line now consists of clothes designed after the singer's personal style.

Mariah Carey
It's not surprising that this diva has started her own underwear line, Mariah Kiss Kiss, that is to debut later this year. Each item will be available for women of all sizes.

Beyonce
The House of Dereon, Beyonce's new line, will follow it's own trademark, "Couture. Kick. Soul" Her mother, Tina Knowles (who designs her red carpet attire) will help in the designing of this new line. http://www.beyonceonline.com/
I love her new song - Irreplaceable



Boy George
Famous for his own fashion statements, Boy George former lead singer of Culture Club, launched his new fashion line, B-rude during New York Fashion Week.
Lenny Kravitz
Still in production, Kravitz has teamed up with former Gucci designer, Tom Ford, to design an upscale fashion line. The clothes are slated to only be sold at top boutiques in London.
Bono
With the help of denim label Rogan, U2's frontman has launched his stylishly-earthy clothing line, Edun . Each product is made completely of organic materials.
So go ahead and indulge in your own fashion sense !
Happy Holidays !

Shirley Fraiser is one of the Gift Basket industry's leading voices

Shirley Fraiser is one of the Gift Basket industry's leading voices. She is an author and Professional Speaker. She has written 2 wonderful books one is How to Start a Home-Based Gift Basket Business, Third Edition (Home-Based Business Series) , which I have used a lot when I started my busines a few years ago.


The other one is The Gift Basket Design Book: Everything You Need to Know to Create Beautiful, Professional-Looking Gift Baskets for All Occasions and has hundreds of detailed step-by-step photos that illustrate basket-building techniques. I liked that one too.

I have learnt a lot from her and even met her at Cherie Reagor's Gift Basket Convention a few years ago. I saw her on Flickr the other day. She is a smart lady and has a very pleasant personality.

Her new Solo Marketing website has a lot of tips for marketing your business.





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