Shirley Fraiser is one of the Gift Basket industry's leading voices. She is an author and Professional Speaker. She has written 2 wonderful books one is How to Start a Home-Based Gift Basket Business, Third Edition (Home-Based Business Series) , which I have used a lot when I started my busines a few years ago.
The other one is The Gift Basket Design Book: Everything You Need to Know to Create Beautiful, Professional-Looking Gift Baskets for All Occasions and has hundreds of detailed step-by-step photos that illustrate basket-building techniques. I liked that one too.
I have learnt a lot from her and even met her at Cherie Reagor's Gift Basket Convention a few years ago. I saw her on Flickr the other day. She is a smart lady and has a very pleasant personality.
Her new Solo Marketing website has a lot of tips for marketing your business.